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  • The Genius of the Obama Campaign Logo

    Wednesday, February 6th, 2008

    Obama 08 Logo

    Barack Obama made a huge impression on me at the 2004 DNC. I knew that he would be running for president at some point, but I didn’t expect it to be so soon. I’ve always wanted Hillary to run, and throughout the campaign I’ve been telling myself that Obama doesn’t have enough experience - that he should spend more time in the Senate. But as I see the diverse support he’s getting, and as I realize his speech at the DNC wasn’t a fluke, I find myself hoping he’s running the White House in 2009.

    So let me me list the reasons why the Obama logo is pure genius:

    • The O represents Obama and he can use the logo without his name next to it. He’s claiming the O as George W. Bush claimed the W
    • The blue O and the red stripes represent the flag
    • The red stripes represent the plains, the American farmland
    • The O’s whitespace represents the sun, shining over the plains. Because it’s white, it evokes sunrise, not sunset.

    So what the logo is trying to say is that there’s a new morning sun (a hope, change) rising over America, and that Obama is it. I don’t think you can find that level of meaning in any other logo, campaign or corporate. For contrast, take a look at the other campaign logos:

    Hillary 08 Logo
    McCain08 Logo
    Huckabee 08 Logo
    Romnay 08 Logo

    Update: Leading up to the campaign this post got hit by a barrage of racist and ignorant comments about Obama and the symbolism of the logo. I’ve collected them here.

    Photoshop Advanced Glow Effects

    Saturday, September 15th, 2007

    Photoshop Glow Tutorial

    This really awesome Photoshop tutorial was posted to Digg. I’m going to try using this for my site :) From the Article:

    In this tutorial we’re going to create some really sharp looking glow effects using a combination of layer styles, the pen tool and colour blending. The end effect is quite stunning and hopefully you’ll pick up some tips you didn’t know before.

    You can find the tutorial here

    Veerle’s Blog

    Monday, March 26th, 2007

    This is probably the best looking blog out there. It’s in every list of “best looking blogs” I’ve seen: Linky!